Contest: How Do We Make Being a Reader Sexy & Exciting to “Non-Readers”?
Joanne Randall has a blog post on the Huffington Post titled: Time to Sell Reading: What the “Good” Publishing Industry Needs to Learn from the Big “Bad” Drug Industry. It’s a very thought provoking article and addresses something I have thought of myself quite a bit recently: How can we get more people reading when there is still the stigma of avid readers being thought of as nerds or as Joanne reminds us ‘…”lonely women with cats,” “geeky professors,” “bespectacled librarians’…’? Computer geeks are en vogue they are no longer looked down upon, in fact they are often “rock stars” of sorts, thanks to Steve Jobs (I believe it was him that turned it around – I’m sure others might argue the point though). But if you have your nose stuck in a book or are excited about a soon to be released book people look at you like you have an extra head or are possibly some kind of alien. Think about it. If you are reading my blog it is likely that you are a reader, so what can we as the book buyers, the readers & the bloggers do to help the industry at large change the misconceptions and stereotypes placed upon us? We are hip and sexy, outgoing and oftentimes outrageous. Sure some of us are also still shy, quite, cat ladies but even then we are often reading books that would make South Beach hipsters blush. I think Joanne is right about the publishing industry itself but what about us? How can we help? After all without us the industry would cease to exist. Something to think about. One thing Joanne doesn’t mention in her article that I would like to put out there to the industry is the Celebrity Nintendo DS commercials – they took a children’s gaming system and turned it into a cool accessory for adults. Why not have commercials with celebrities reading the new Yasmine Galenorn, Michelle Rowen, Seanan McGuire or Lilith Saintcrow on their Sony Reader? Just a thought… Read Joanne’s article and then leave me a comment with your ideas either directed towards readers/bloggers or for the publishing industry. I will choose one idea and buy that person one of the new releases of their choice off of my September 2009 Releases post. You may choose a standard or e-book from the list. If you choose an e-book I will order you a gift card from an e-book store that sells the book you chose in the format of your choice. Just leave a comment – become a follower via RSS (and let me know you did) and include your email address so I can notify the winner. The contest ends on Sept. 30, 2009 at Midnight Eastern Time. ***This pic is of my Sony Reader taken by my Hubby.* This contest is NOT to win a Sony Reader – it is only to win a book.***